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Sustainable Fashion: A Trend That Makes Sense
5.6.2025
In recent years, the fashion world has been undergoing a significant transformation. While we used to be used to buying clothes cheaply and frequently, more and more people are now asking: Who made my clothes, and under what conditions? And what does
🌱 What Is Sustainable Fashion?
Sustainable fashion is an approach that considers the entire lifecycle of clothing – from material production, sewing, packaging, and transport, to what happens to the garment after we stop wearing it.
It includes:
- Use of natural and recycled materials (e.g., organic cotton, linen, TENCEL™, recycled polyester)
- Ethical production with fair working conditions
- Minimizing waste and water usage during manufacturing
- Emphasis on durability – stronger materials, timeless design, and the option to repair
🌍 Why Is It Important?
The fashion industry is one of the world’s biggest polluters:
- Over 100 billion pieces of clothing are produced every year
- Up to 85% end up in landfills or incinerators
- Producing a single cotton shirt consumes around 2,700 liters of water – enough for one person to drink for 2.5 years
- Cheap clothing often hides exploitation of workers, especially women and children in developing countries, working for minimal wages in unsafe conditions
👣 How Can You Start Being More Sustainable?
Sustainable fashion is not about being perfect – it’s about making conscious choices. Here are a few tips:
- Buy less, choose better: Focus on quality and timeless style
- Support local and ethical brands: Look for transparency – where materials come from, where items are made
- Shop second-hand: Thrift stores and swap events are both eco-friendly and affordable
- Repair and repurpose: Learn basic sewing or support a local tailor
- Choose your fabrics wisely: Opt for natural or recycled materials, avoid fast fashion
- Swap, donate, recycle: Give clothes a second life instead of throwing them away
💚 Sustainability Is Not a Trend – It’s the Future
Sustainable fashion isn’t just a “green” fad. It’s a way to slow down, bring back meaning to fashion, and protect the planet for future generations.
It’s not about throwing everything out and buying new sustainable clothes – quite the opposite. It’s about valuing what we already have.
Every piece of clothing tells a story.
You get to choose what the next one will be.
